Few pop culture phenomena, like the Super Bowl halftime show, capture global attention. Over the years, this spectacle has become more than just a football intermission—it has become a cultural touchstone. In 2025, Kendrick Lamar took center stage, delivering a performance that sparked debates, ignited social media, and even brought unexpected figures like Serena Williams into the spotlight. This article dives deep into the connections between Kendrick Lamar and Serena Williams and the controversies surrounding their appearances during one of the most-watched events in history.
Kendrick Lamar: The Voice of a Generation
Kendrick Lamar isn’t just another rapper; he’s a storyteller, a poet, and an activist whose lyrics resonate with millions worldwide. He is known for his thought-provoking albums like To Pimp a Butterfly and DAMN. , Kendrick has consistently used his platform to address systemic issues such as racism, inequality, and police brutality. His selection as the headliner for the 2025 Super Bowl halftime show was celebrated and scrutinized.
For many fans, Kendrick represented a departure from traditional halftime acts. Instead of flashy pyrotechnics or chart-topping hits, his setlist included politically charged tracks like “They Not Like Us” and “Humble.” These songs carried messages about resilience, identity, and empowerment—themes that struck a chord with viewers but also raised eyebrows among critics who questioned whether such content belonged on such a massive platform.
One standout moment came when Kendrick performed alongside Samuel L. Jackson, reciting lines from Gil Scott-Heron’s iconic poem “The Revolution Will Not Be Televised.” This collaboration underscored the importance of using art to challenge societal norms while paying homage to Black history and creativity.
Serena Williams: More Than Just Tennis Royalty
While Kendrick dominated headlines for his musical prowess, Serena Williams made waves for her unexpected cameo during the halftime show. Clad in a vibrant outfit reminiscent of Crip Walk attire, Serena delivered a brief yet powerful dance routine that left audiences buzzing. For those unfamiliar with the Crip Walk, it’s a dance style originating from Los Angeles street culture, often associated with gang affiliations. However, Serena transformed it into a celebration of Black excellence and unity.
Her inclusion was controversial. Some critics accused the NFL of exploiting Serena’s presence to appease diversity advocates, while others praised her boldness in reclaiming a historically stigmatized dance form. Regardless of opinions, Serena’s appearance highlighted her ability to transcend sports and make meaningful contributions to broader cultural conversations.
It’s worth noting that Serena has long been vocal about racial justice and gender equality. From her battles against unequal pay in tennis to advocating for maternal health, she embodies resilience both on and off the court. Her participation in the halftime show reinforced these values, making her segment entertaining and deeply symbolic.
Drake and the Unresolved Beef
Without mentioning Drake—the Canadian rapper embroiled in a highly publicized feud with him, no discussion of Kendrick Lamar would be complete. While Drake didn’t attend the Super Bowl, his shadow loomed large over the event. Fans speculated whether Kendrick’s performance contained subtle jabs at his rival, mainly through lyrics like “They Not Like Us,” which some interpreted as a diss track aimed at Drake.
Adding fuel to the fire was Serena Williams’’ rumored past relationship with Drake. Although neither party confirmed dating, tabloids frequently linked them romantically, leading to speculation about how this dynamic might influence Kendrick’s feelings toward Serena. During the halftime show, Kendrick reportedly exchanged glances with Serena, prompting fans to dissect every interaction for signs of tension or camaraderie.
This tangled web of personal relationships added intrigue to an already dramatic evening. Whether intentional or coincidental, the combination of Kendrick, Serena, and lingering questions about Drake created a narrative ripe for gossip columns and Twitter threads.
Behind the Scenes: Planning the Perfect Halftime Show
Organizing a Super Bowl halftime show is no small feat. With millions watching live and billions more tuning in online, the pressure to deliver perfection is immense. According to insiders, Kendrick worked tirelessly to ensure his performance honored his artistic vision while appealing to a diverse audience. He collaborated closely with producers, choreographers, and guest performers to craft a cohesive narrative that seamlessly blended music, visuals, and symbolism.
Serena’s involvement reportedly stemmed from Kendrick’s desire to highlight influential Black women. Her husband, Alexis Ohanian, revealed in interviews that Serena initially hesitated because she worried about overshadowing Kendrick’s message. Ultimately, however, she embraced the opportunity to amplify themes of strength and solidarity.
Technical challenges also played a role. Coordinating lighting effects, sound systems, and live dancers required meticulous planning. Despite these hurdles, the final product exceeded expectations, earning rave reviews from fans and critics alike.
Social Media Reactions: A Mixed Bag
As expected, social media exploded following the halftime show. Within minutes, hashtags like #KendrickSuperBowl, #SerenaCripWalk, and #NotLikeUs trended globally. Supporters lauded Kendrick for pushing boundaries and Serena for embracing authenticity. Meanwhile, detractors criticized the NFL for co-opting activism for entertainment purposes.
Some users pointed out parallels between Kendrick’s setlist and previous politically charged performances by artists like Beyoncé and Lady Gaga. Others compared Serena’s dance to Janet Jackson’s infamous wardrobe malfunction, arguing that both moments challenged societal norms differently.
Amidst the noise, one thing became clear: the halftime show succeeded in sparking dialogue. Whether discussing race, politics, or celebrity drama, people couldn’t stop talking about what they had witnessed.
FAQs About the Super Bowl Halftime Show
Who performed at the 2025 Super Bowl halftime show?
Kendrick Lamar headlined the 2025 Super Bowl halftime show, accompanied by special guests including Serena Williams and Samuel L. Jackson.
Did Serena Williams date Drake?
While rumors have circulated about Serena Williams and Drake dating, neither has publicly confirmed a romantic relationship.
What was Kendrick Lamar’s message during the halftime show?
Kendrick Lamar focused on racial pride, resistance, and unity, drawing inspiration from historical movements and contemporary struggles.
How much did Kendrick Lamar get paid for the Super Bowl?
Exact figures remain undisclosed, but reports suggest Kendrick Lamar earned upwards of $10 million for his performance.
Was there any tension between Kendrick Lamar and Serena Williams?
Despite speculation, there were no visible signs of tension between Kendrick and Serena during the halftime show. Both appeared professional and supportive throughout.
Final Thoughts
The 2025 Super Bowl halftime show will go down in history as one of the most memorable—and polarizing—performances ever. By blending music, activism, and star power, Kendrick Lamar and Serena Williams reminded us why live events sway our collective consciousness. Love it or hate it, their collaboration succeeded in provoking thought, inspiring action, and keeping us glued to our screens.
